Cologne, August 11, 2016 – The NeuerMarkt shopping mall in Neumarkt, Germany surprises its guests with interactive columns and a digital wayfinding system. To ensure that visitors do not lose sight of the big picture when browsing in a total of 44 shops spread over three floors, the entire arcade was equipped with a digital guidance and orientation system. The general contractor responsible for the installation was S[quadrat] GmbH Schwanstetten, Germany, with support provided by the Cologne-based software company dimedis. The shopping mall, which is run by the Max Bögl Group, relies on the digital signage software solution kompas and the wayfinding system kompas wayfinding. On the first two floors four double-sided touch-sensitive interactive columns were installed, which become interactive kiosk systems thanks to kompas wayfinding. During normal operation the columns display content such as advertising, weather forecasts or general information, for example what's on at the movies. When touched, the column changes to the interactive mode. A rotating logo cloud and an input field for kompas wayfinding appear, allowing the user to call up the route to their desired destination. In addition, the user can access a site plan to get a quick general overview of the shops. By simply touching the screen, the user can display the shops either according to business category or alphabetically. A video illustrates the user interface on the spot: https://youtu.be/G3kjmBptwdM

Mark Siedentopf, Managing Director at S[quadrat] GmbH, commented on the installation of the digital signage system and why he chose dimedis as a partner: "kompas wayfinding is ideal for shopping malls because the shop search function is intuitive, allowing each user to be guided simply and quickly to their desired destination. The rotating logo cloud simplifies this process, as the wayfinding function can now be activated by simply selecting a logo. The search queries are documented and can be evaluated using the integrated market research tool. We chose kompas because it allows us to manage digital signage networks with ease. The size of the network is not important here: it could consist of just a few individual players or it could be a supraregional network."

Clearly presented site plan (source: dimedis) 

Clearly presented site plan (source: dimedis)