Twelve interactive touchscreen terminals have been in operation at Abu Dhabi Mall in the heart of the capital of the United Arab Emirates. The entire shopping mall has been equipped with a digital wayfinding system to ensure that visitors find their way among the 230 shops over four stories. Fanna Technology, a local digital signage provider was supported by the software company dimedisfrom Cologne, Germany. dimedis installed its kompas wayfinding software solution on the spot.
The logo cloud developed by dimedis and an input field appear on the interactive information terminals, allowing the visitor to enter their desired destination. The route from the present location to the destination is then quickly calculated and displayed on the screen.
For the first time dimedis has provided kompas wayfinding not only in English but also in Arabic. Besides using the intuitive search function via logo cloud and the input mask, customers at Abu Dhabi Mall can also search for shops using a category list. It is the first dimedis project in the United Arab Emirates and a step forward towards more projects of kompas and kompas wayfinding in the GCC region.
Karen Khlat, marketing manager at Abu Dhabi Mall, explained why kompas wayfinding was chosen: "We believe kompas wayfinding is the ideal navigation interface for our customers as it provides them with an instant and comprehensive overview of all the brands available through the 'logo cloud'. In addition, they can easily find what they’re looking for by typing in key words or resorting to the search by category. Moreover, the system includes tools that allow us to monitor our customers search preferences and needs and thus, fine tune and update on a constant basis in order to optimize their shopping experience."