Digital signage has already conquered the retail sector and is now making headway in DIY superstores.
The Bosch Experience Zone is an innovative shop-in-shop project for DIY superstores worldwide. Its main objective is to create a brand island in which the customers receive information and inspiration and are able to try out products in a practice-oriented environment. The Bosch Experience Zone adopts a holistic approach and integrates interactive digital signage into modern shopfitting. The central information terminal is run using the kompas digital signage software supplied by the Cologne-based software company dimedis. As an eye-catcher in the Experience Zone, the terminal boosts customer loyalty and encourages customers to make purchases and interact using a touchscreen. Besides providing value-added in the form of information, the terminal also moves the Bosch products to the forefront of the customers’ interest. With 23 languages available, the user interface can be used flexibly around the world, the information gathered can be printed out and taken away, and information can be transmitted to a smartphone using the QR code.
dimedis is responsible for the design of the terminals and also as general contractor for the rollout in more than six countries, working together with local partners on the spot. The project was realised in cooperation with Radio P.O.S
. who did the rollout for Germany and Austria. Besides these installations the Bosch Experience Zone has also been installed in Belgium, Turkey, Swiss, Norway, France, Spain and the United Arab Emirates.