Rollout of the shop-in-shop solution Bosch Experience Zone with interactive column– kompas digital signage controls award-winning column
Bosch Experience Zone – innovative shop-in-shop system for DIY superstores (source: dimedis)
Cologne, May 9, 2016 – Digital signage conquers DIY superstores. The award-winning interactive column used in the shop-in-shop solution Bosch Experience Zone is being launched across Europe. This includes DIY superstores in Germany, Belgium, France, Norway and Austria. In addition, in the role as general contractor for the project and working with local partners, dimedis is setting up Bosch Experience Zone at locations in Turkey. The interactive column is controlled via the kompas digital signage software solution from dimedis . dimedis is also responsible for the design of the terminals. By the end of 2016 more than 50 locations will have implemented the innovative shop concept, and another 100 will follow. The interactive column of the Bosch Experience Zone also totally convinced the jury of the viscom Digital Signage Best Practice Awards 2015, winning the first prize in the category "Retail Signage".
Bosch Experience Zone The Bosch Experience Zone is an innovative shop-in-shop project for DIY superstores. Its main objective is to create a brand island in which the customers receive information and inspiration and are able to try out products in a practice-oriented environment. The Bosch Experience Zone adopts a holistic approach and integrates interactive digital signage into modern shopfitting. As an eye-catcher in the Experience Zone, the terminal boosts customer loyalty and encourages customers to make purchases and interact using a touchscreen. Besides providing value-added in the form of information, the terminal also moves the Bosch products to the forefront of the customers' interest. With 23 languages available, the user interface can be used flexibly around the world, the information gathered can be printed out and taken away, and information can be transmitted to a smartphone using the QR code. Besides having a sophisticated search function, it can also be used to create favorites lists and to scan products directly at the information terminal.
Patrick Schröder, Head of Digital Signage at dimedis, talking about the Europe-wide rollout of the Bosch Experience Zone: "The Bosch Experience Zone is an excellent example of how one can increase the involvement of the customers at the POS and integrate the advantages of the online world. The comprehensive modernization of the shop-in-shop concept goes hand in hand with the integration of digital signage to an extent previously unknown in DIY superstores. We are proud to be the general contractor responsible for the rollout in more than six countries, working together with local partners on the spot. Thanks to our kompas Digital Signage software solution, both the maintenance of the content and the integration of the additional interfaces for the various branches can be achieved without problem. Our software even organises the rollout management and the quality control of the installation."