Cologne, July 28, 2015 – Since the beginning of July, twelve interactive touchscreen terminals have been in operation at Abu Dhabi Mall in the heart of the capital of the United Arab Emirates. The entire shopping mall has been equipped with a digital wayfinding system to ensure that visitors find their way among the 230 shops over four stories. Fanna Technology, a local digital signage provider was supported by the software company dimedis from Cologne, Germany. dimedis installed its kompas wayfinding software solution on the spot.
The logo cloud developed by dimedis and an input field appear on the interactive information terminals, allowing the visitor to enter their desired destination. The route from the present location to the destination is then quickly calculated and displayed on the screen.
For the first time dimedis has provided kompas wayfinding not only in English but also in Arabic. Besides using the intuitive search function via logo cloud and the input mask, customers at Abu Dhabi Mall can also search for shops using a category list. It is the first dimedis project in the United Arab Emirates and a step forward towards more projects of kompas and kompas wayfinding in the GCC region.
Karen Khlat, marketing manager at Abu Dhabi Mall, explained why kompas wayfinding was chosen: "We believe kompas wayfinding is the ideal navigation interface for our customers as it provides them with an instant and comprehensive overview of all the brands available through the 'logo cloud'. In addition, they can easily find what they’re looking for by typing in key words or resorting to the search by category. Moreover, the system includes tools that allow us to monitor our customers search preferences and needs and thus, fine tune and update on a constant basis in order to optimize their shopping experience."
Abdulla Al Junaibi, Managing Director of Fanna Technology: "We liked the system straightaway. As can be seen by the very good references from companies such as mfi and ECE, kompas wayfinding from dimedis is a tried and true solution for shopping malls. We are really pleased with the Abu Dhabi Mall project and will now be able to promote it to other shopping malls in the region!"
Wilhelm Halling, founder and managing director of dimedis GmbH, also commented on the installation of the digital kompas wayfinding solution in Abu Dhabi: "We are really pleased that we were able to win Abu Dhabi Mall as a new customer working together with our local partner, Fanna Technology. kompas wayfinding is ideal for shopping malls, as the shop search function is intuitive, allowing each user to be guided simply and quickly to their desired destination. kompas wayfinding's special feature is the rotating logo cloud. This simplifies wayfinding, as it is now possible to simply select a logo in order to display the recommended route to the desired destination. The search queries are documented and can be evaluated using the integrated market research tool.“
Inputting via the logo cloud makes the search function even more intuitive for the user (source: dimedis)
The logo cloud next to the categories in Abu Dhabi Mall (source: dimedis)
Finding your destination with kompas wayfinding: simple and intuitive (source: dimedis)
How the digital kompas wayfinding system works is explained here in simple terms in a videoon YouTube.