Cologne, 02 January 2020 – At the world’s leading trade fair for the retail sector,
EuroShop in the German city Düsseldorf,
dimedis will be demonstrating the use of digital displays and wayfinding systems for retailers as well as presenting important innovations and trends in the field of smart retail. From February 16–21, 2020 dimedis will be presenting the multi award-winning digital-signage software
kompas as well as the completely revamped wayfinding software
kompas wayfinding on its
own booth (Hall 1, Booth C96).
Visitors to EuroShop will learn on the spot how kompas digital signage helps them strengthen the communication with the customer. Another central issue: an intelligent digital-signage strategy on the basis of big-data analyses. This enables kompas to control targeted digital-signage campaigns through automated algorithms in order to actively promote products and thus efficiently manage inventory thanks to smart stocking. At the trade fair, dimedis will be demonstrating on the basis of concrete examples how the number of cancelled sales are reduced using digital-signage applications and how the advantages of online retailing will also be adopted in the brick-and-mortar retail sector. Special functions that will be presented at EuroShop comprise interactive applications such as a new wayfinding system for shopping malls, digital signage and RFID, and the seamless and simple integration of all screens and digital door signs into digital signage. With kompas Satellite, digital-signage screens no longer require a built-in player to play and display booked content. This solution is perfect for the POS, offering a low-price option for simple applications. kompas Door Signage represents an all-in-one-solution for meeting rooms and door signs and is part of dimedis GmbH’s smart building strategy.
Patrick Schröder, Head of Digital Signage at dimedis, talks about the exhibition at EuroShop: “EuroShop is the world's leading trade fair for the retail sector. With kompas, we want to demonstrate that, besides information and inspiration, today’s digital signage must offer more, namely a clear-cut increase in added value. With smart stocking, for example, goods can be promoted actively and by means of automation using kompas. This helps the retailers effectively and increases their profits. With kompas, we provide solutions for the entire customer journey. From advertising and emotional videos and photos to wayfinding to project configuration to the integration of smartphones and RFID. We will be presenting these concrete applications at EuroShop.” Visitors to EuroShop will be able to test the latest version of the award-winning software themselves and, in particular, get to know the features that are relevant to the POS.
kompas RFID On display for the first time at our booth: the integration of RFID at the POS. kompas starts playing the content the moment the customer takes the product off the shelf. The screen can then display additional information or start a video in order to increase the customer’s desire to own the product. An ideal tool with which to display products in a spectacular fashion at the POS and to support sales. With our Austria-based partner
Peakmedia, we have already been able to successfully support a specialist sport shop in Austria with this technology.