Coventry and Rushmoor use a total of 22 double-sided touch-sensitive outdoor information columns with 46-inch or 55-inch screens, which are installed at strategic positions within the inner ring roads. These information terminals use digital wayfinding from kompas wayfinding and kompas. Thus, guests and residents can gain interactive access to the towns and receive information about where to go shopping, where local authority offices are located, and which places of interest and museums can be explored. Via the intuitive logo cloud and a free search option using keywords, all relevant information about the towns can be called up quickly and easily. The kiosk mode provides further information such as nearby parking spaces, texts about places of interest, the nearest restrooms, restaurants, bus stops, bicycle stations, taxis, and events. If the columns are not in use, they switch automatically to the digital-signage mode with advertising.
Shemala Evans, project manager for Coventry had the following to say about the project and the decision in favor of kompas and kompas wayfinding:
"With this project, we in Coventry are treading new ground with regard to customer communication: Citizens and guests gain access to our city, receive information about where to go shopping, where local authority offices are located, and what places of interests our city has to offer. This project is a milestone and will attract attention well beyond the borders of Great Britain and show how city marketing, city administration, museums and local businesses can work together to shape the digital revolution in inner-city communication to the advantage of all parties and thus provide an enhanced service to the citizens and visitors."
Simple and centralized coordination of the display content
Intuitive wayfinding for all places of interest via the logo cloud
Advertising shown as soon as the column is not in use
Mobility mode for wheelchair-bound persons and children
Dynamic content such as weather, news and Twitter
Choice of several languages
Value-added for visitors and residents