Cologne, October 7th 2014 – Instore radio provider Radio P.O.S. from Kiel has once more chosen kompas Digital Signage software by dimedis to serve its latest customer: snipes, the leading streetwear chain with over 83 stores in Germany, Austria and Switzerland, will be using kompas for its digital instore customer communication. Initially, 20 stores in Germany and all nine stores in Switzerland will be equipped with kompas displays. The content shown on the displays includes advertisements, special offers and Twitter messages and is meant to address the trendy stores' clientele in a direct and modern way. The network administration tools offered by kompas were the main reason for snipes to choose the software made by dimedis. Concept and implementation are being managed by Radio P.O.S., the specialist for instore communication based in Kiel.
Dennis Voth, Head of IT for snipes GmbH, about the project: „snipes sees Digital Signage as an effective and modern way to address our young, tech-savvy target group. In order to be able to manage our large network of stores, together with Radio P.O.S. we have chosen the kompas Digital Signage software by dimedis. We were especially impressed by its ability to manage large, nationwide networks and its powerful rights management.“
Patrick Schröder, Division Manager Digital Signage at dimedis GmbH, on the use of kompas at snipes: „We are happy to have snipes as a new customer and this affirms us in our belief that our kompas Digital Signage software is an ideal fit for store chains. Managing large, nationwide networks is one of the core strengths of kompas, and our detailed rights management, which allows administrators to assign read and write permissions for locations, playlists or even individual pieces of content, was another deciding factor.“
About snipes GmbH
SNIPES GmbH is the leading streetwear chain in Germany and Austria. The Cologne-based company was founded in 1998 by Sven Voth and today counts more than 80 stores in Germany, Austria and Switzerland. Internationally renowned brands such as adidias, NIKE, JORDAN, New Balance, hummel, VANS, DC and Converse are among the widely diversified brand portfolio of SNIPES GmbH.
Influences from urban youth culture and from the areas of music, action sports, dance, basketball and streetwear determine the range of products.
SNIPES GmbH employs more than 500 people.
In 2011, SNIPES entered into a strategic partnership with the Swiss Deichmann daughter Ochsner Sport.
More information is available online at www.snipes.de
About Radio P.O.S.
For more than 25 years, we have been creating instore radio and tv programming targeted specifically to your audience. In addition, we offer the complete spectrum of related hardware solutions - such as speakers, voice alarm systems, maintenance and installation services. Childfriendly content and game stations with interactive games and educational content complete our portfolio.
Further information can be found online at www.radio-pos.de