Cologne, June 29, 2016 – Since the beginning of the year, the two English municipalities Coventry and Rushmoor have been profiting from a modern form of communication: dimedis, together with its cooperation partner One Digital Solutions from Birmingham, has set up outdoor columns with double-sided, touch-sensitive 46" screens spread out at relevant locations within the inner ring road. These information terminals use interactive wayfinding from kompas wayfinding and kompas. It covers businesses, local authorities, places of interest and museums, all of which can be located intuitively by the visitor via the logo cloud. In addition, kompas wayfinding allows the user to search freely for specific terms.
The kiosk mode provides further information such as nearby parking spaces, texts about places of interest, the nearest restrooms, restaurants, bus stops, bicycle stations, taxis, and events.
The absolute showstopper: the mobility mode. If this button is pressed, all the controls are lowered, also allowing wheelchair-bound persons to use the system. If the columns are not in use, they switch automatically to the digital signage mode with advertising. In Coventry 16 outdoor columns have been installed so far, and more are planned. In Rushmoor six 55"screens have been installed.
Shemala Evans, project manager for Coventry City, comments: "With this project, we in Coventry are treading new ground with regard to customer communication: Citizens and guests gain access to our city, receive information about where to go shopping, where local authority offices are located and what places of interests our city has to offer. This project is a milestone and will attract attention well beyond the borders of Great Britain and show how city marketing, city administration, museums and local businesses can work together to shape the digital revolution in inner-city communication to the advantage of all parties and thus provide an enhanced service to the citizens and visitors."
Patrick Schröder, Head of Digital Signage at dimedis, also spoke highly of the innovative project: "We are very proud to be able to realize this trendsetting project together with our partner One Digital Solutions. The way in which Coventry and Rushmoor in central England are using digital signage and digital wayfinding to provide citizens and visitors alike with value-added is exemplary. The user finds all relevant information about the city intuitively using the kompas logo cloud, regardless of whether they want to find out about places of interest, local authority offices or businesses. The project serves as a beacon and shows how modern inner-city communication can be achieved using interactive outdoor columns. These examples will become a benchmark and thus convince other municipalities around the world. Germany in particular is still lagging behind, for example in the out-of-home sector, where columns with interactive applications could be installed."
Outdoor columns with touchscreen: wayfinding and information with kompas wayfinding