Cologne, October 07, 2015 – At this year's specialist trade fair for visual communication, technology and design, viscom in Düsseldorf, dimedis will be presenting the latest developments in the world of interactive digital signage at the POS. Special emphasis will be placed on video walls and interactive applications such as wayfinding systems for shopping malls and the shop-in-shop solution "Bosch Experience Zone", with which dimedis will also be taking part in the viscom Digital Signage Best Practice Award. From November 4–6, dimedis will be presenting the multiple award-winning digital signage system kompas as well as the wayfinding system kompas wayfinding on its own booth (Hall 8a, K33). Interactive columns for shopping malls and other concrete applications give the visitor to the booth a real-world impression of what can be achieved using kompas digital signage software. The focus will also be on video walls. dimedis will be showing the visitors to viscom how kompas digital signage software can be used to control the entire content, right down to the individual screens. In addition, during the "Lunch&Learn" hands-on workshop, dimedis will give the visitor a deeper insight into the subject “How can digital signage be used effectively at the POS to promote customer interaction?”. At this year's viscom dimedis will also be presenting kompas proof of play. kompas proof of play allows monitors and screens to be monitored live via webcam and an alarm to be triggered as soon as content is displayed incorrectly on the screens. And what’s more, at viscom 2015 dimedis will be presenting an absolute highlight: the latest version of the kompas digital signage software solution. With kompas 8.0 it is now possible to book content in accordance with defined rules. Content such as photos, videos, news, etc. can be automatically booked in the system and prioritised.
viscom Digital Signage Best Practice Award: Bosch Experience Zone
Digital signage has already conquered the retail sector and is now making headway in DIY superstores. For the viscom Digital Signage Best Practice Award, dimedis will be submitting the interactive "Bosch Experience Zone" column in conjunction with the Power Tools Division at Robert Bosch GmbH. The information terminal can also be seen on our booth.
The Bosch Experience Zone is an innovative shop-in-shop project for DIY superstores worldwide. Its main objective is to create a brand island in which the customers receive information and inspiration and are able to try out products in a practice-oriented environment. The Bosch Experience Zone adopts a holistic approach and integrates interactive digital signage into modern shopfitting. The central information terminal is run using the kompas digital signage software supplied by the Cologne-based software company dimedis. As an eye-catcher in the Experience Zone, the terminal boosts customer loyalty and encourages customers to make purchases and interact using a touchscreen. Besides providing value-added in the form of information, the terminal also moves the Bosch products to the forefront of the customers’ interest. With 23 languages available, the user interface can be used flexibly around the world, the information gathered can be printed out and taken away, and information can be transmitted to a smartphone using the QR code. For further information watch this video of the Bosch Experience Zone. On Wednesday, November 4, Nora Wienke, Brand Manager at Robert Bosch GmbH will be presenting the project during the viscom seminar program.
Controlling video walls
The latest version of kompas masters the control of video walls and provides content such as site maps, Twitter walls, videos and news. And the special coup: kompas now uses HTML5, allowing the video wall to be used like a large browser window.
dimedis will be presenting the world's largest freestanding video column. This video wall will be located at the trade fair's north entrance.
The world's largest freestanding video column is controlled by kompas digital signage software. (Source: Messe Düsseldorf/ www.fotografie-wiese.de)
Wayfinding on the dimedis booth
As yet another highlight, dimedis will be presenting kompas wayfinding on an interactive column like the ones used at the Abu Dhabi Mall or the Neutor Galerie shopping mall in Germany. On the dimedis booth, visitors to viscom will be able to try out the wayfinding solution for trade fairs and shopping malls for themselves.
kompas wayfinding is an intuitive and intelligent wayfinding system. The interaction with kompas wayfinding takes place via a touchscreen. kompas wayfinding documents all the users' actions and search requests anonymously and thus serves as a permanent survey tool. The heart of this system is the intuitive LogoCloud:
Logocloud kompas wayfinding (Source: dimedis)
kompas 8.0: rule-based booking
With the latest version of kompas, a new feature is making its début: rule-based booking. This feature enables kompas to calculate all content dynamically on the basis of predefined criteria. It is now possible to define how often each spot (e.g. a video) should run during a certain period of time, e.g. "30 times an hour between 12:00 and 18:00, but only from Monday to Friday", and which spot has the highest priority. In order to optimally plan the contents' airtime, kompas checks whether sufficient airtime is available for all content or for a certain spot.
Priority, number of slots and the airtime can be set here. (Source: dimedis)
On Thursday, November 5 from 13:00 to 14:00, the Head of Digital Signage, Patrick Schröder, will be holding a workshop during the viscom events program as part of the "Lunch&Learn" event series. Topic: "How can digital signage be used effectively at the POS to promote customer interaction?" The "Lunch&Learn" workshop will be held in hall 8a in the Speakers Corner / World of Inspiration". Click here for further information and to register.
Get to know the latest developments in the world of digital signage from dimedis at viscom and arrange a meeting with our Managing Director, Wilhelm Halling, and the Head of Digital Signage, Patrick Schröder.
We would welcome the opportunity to show you our state-of-the-art kompas digital signage and wayfinding systems and explain our strategy for the future.
dimedis at viscom 2015
What: dimedis booth
Where: Messe Düsseldorf, hall 8a, booth K33
When: November 4–6, 2015
What: Presentation "Bosch Experience Zone – Digital signage in the DIYsuperstore"
Who: Nora Wienke, Marketing Brand Management Digital Platform Strategy at Bosch GmbH
Where: Messe Düsseldorf, hall 8a, booth K20 (speakers corner)
When: Wednesday, November 4, 13:05 – 13:20
What: Lunch&Learn – "How can digital signage be used effectively at the POS to promote customer interaction?"
Who: Patrick Schröder, Head of Digital Signage at dimedis GmbH
Where: Messe Düsseldorf, hall 8a, booth K20
lunch&learn in the viscom world of inspiration
When: Thursday, November 5, 13:00 – 14:00