Cologne, August 22, 2017 – As part of a comprehensive modernization process, Messe Düsseldorf has replaced its old visitor information system KATI with the new system D:VIS (Digital Signage Visitor Information System). A total of 32 interactive digital-signage columns have been installed in the North, East and South Entrances and in all the exhibition halls to provide the visitors with information about ongoing trade fairs. The advertising and information contents on the D:VIS columns are controlled by kompas ,the digital-signage software solution from dimedis. The next trade fair at which D:VIS will be used is CARAVAN SALON. The world's largest trade fair for motorhomes and caravans will be taking place from the August 26 to September 3, 2017.
The new information system D:VIS
The information system D:VIS combines digital signage with the exhibitor and product database. The D:VIS columns access the trade fair portal of the event in question via an interface and thus display all exhibitor and product data as well as additional information about the trade fair. The trade fair portals as well as Messe Düsseldorf’s exhibitor and product database were also developed by dimedis.
In the sleep mode the D:VIS columns’ 55'' multi-touch displays shows multimedia content and exhibitor advertising. The control by kompas enables videos, HTML5 animations, social-media feeds from Twitter and Instagram or weather forecasts and information on public transport to be displayed, for example.
If the columns are activated by touch, trade fair visitors can call up comprehensive information about the event, the exhibitors and their products using various search options. The visitor gets a general overview in the interactive hall plan including the exhibitor on each booth.
Due to the improved responsive architecture, kompas now also provides the option to transfer all information about an exhibitor and its location, for example, via QR code. This allows the visitors to access the information on the move and hence have a better orientation. In addition, the D:VIS columns inside the exhibition halls are equipped with a printer to allow all information to be printed out directly.
Oliver Leheis, Senior Marketing Manager at Messe Düsseldorf talking about the new information system D:VIS: “With the new D:VIS information columns, we have created an interactive touchpoint for the trade fair visitors that allows them to inform themselves quickly and straightforwardly about exhibitors, products, events and service at the trade fair. Due to the improved responsive architecture, kompas is now not only able to provide the information columns with data via the interface to the exhibitor portals but also smartphones, tablets and desktop systems. This new feature represents a significant innovation for our visitors and facilitates the orientation on the exhibition grounds. "