Digital out-of-home advertising for local companies
Photo: Digital out-of-home advertising in Zwickau
Especially on busy roads and places with a generally high fluctuation, digital signage is particularly expedient due to the increased awareness and reach.For this reason, Comedia Concept GmbH installed four partially double-sided LED video walls in the Saxon towns Meerane, Reichenbach and Zwickau. Previously, advertising in these towns was primarily by means of classic print advertising. Comedia Concept is using the digital-signage software solution kompas from dimedis to control the content. The combination of central locations on major roads and the use of attractive content results in a communication solution that achieves maximum reach by the fastest means available. The duration of the content shown is selected to achieve the best possible awareness on the part of drivers of passing vehicles and pedestrians.
The LED video walls display, in particular, city information such as advertisements for cultural events, the weather, and information for citizens as well as tips on what to do during leisure time. In addition, the new digital signage installations strengthen the business location Saxony and especially local companies. The advertising surfaces are particularly attractive for local advertising customers and are rented out to them. The installation of two additional video walls is planned in 2019. With these installations, Comedia Concept is making use of an interesting and attractive city marketing tool.
Sascha Neef, Managing Director at Comedia Concept GmbH & Co.KG, about the new installations
“This year we have erected a total of three new LED systems in Saxony. In the near future we will try to expand this network to cover another three towns. kompas is ideal here to achieve quick and decentralized control of the individual screens. The content can be adapted to regional events with just a few clicks and can thus also be used to provide citizens with information in exceptional circumstances such as fires or accidents.”
All benefits at a glance
Extensive reach of the advertising content through targeted content on columns with a high volume of traffic
Simple handling of even large advertising surfaces through the use of kompas
Subdivision of the display areas possible due to the split-screen editor